Write to 1 specific person to solve one specific problem

We all share this spinning rock.

The thing is, it can feel crowded with the internet.

Trying to reach billions with your products and services.

Cute and fun messages go far.

Spooky marketing goes far.

But, the best way to send a message is to write to ONE person with a specific problem.

A problem they don’t know how to solve.

Maybe they are scared. Or tired. Or both.

Only the Divine knows all the secrets.

But you can do your best and help that person grab the bull by the horns and never give up.

The mission isn’t to be the best.

The mission is to be of service to those poor in clarity.

Your mission, if you choose to take it, is to pinpoint a problem in a market.

And find a person in that market that wants to have a conversation.

Listen to their problem.

Help solve it the best you can.

If you can’t, refer them to another person.

Grow your business with your heart.