How To Get Your Readers To Open The Damn Email Without Looking Sleazy and Desperate

In 2021, email attention span has twisted into a giant knot.

Not only are readers becoming smarter about sales tactics, but they are also overwhelmed with sales tactics.

This is why Psychotainment, persuasion, and storytelling are at the top of the list for emails.

You see, your reader can’t connect on a sales level.

They don’t want to be sold to.

But they love to buy.

In this post, I want to show you how email works.

Actually, how all digital writing works.

In 2022, if you are not up to date with your customers and clients, there is a good chance they stop reading and eventually unsubscribe.

The key to email is hyper attention without looking like a scuz ball.

Email isn’t about click-baiting your reader.

Email isn’t about hooking your reader.

Email is about perfectly disrupting their attention with existing patterns.

Your reader has 3 buckets in mind: health, wealth, and relationships.

Everything is linked to those three buckets.

For example, everyone knows a person who has their money and business in order, but their time and marriage is on the verge of breaking. They are always looking for more time to comfort their spouse.

Another example, everyone knows someone who has their health down to a tight T, but is terrible at a marketing/copywriting strategy.

They are all linked.

I’m not saying this 100%, but the majority of the people you research have a mess about something.

That’s why your emails must start going towards those buckets.

And in those 3 buckets, stories must be present.

Stories are the golden thread that holds the attention from one person to another.

If you are right out the gate about your sales event, there is a chance you might get someone to buy.

But you can always dig into their current space right now.

Stick with the existing patterns.

Don’t reinvent the wheel.

Why?

Because everyone is saying the same thing.

Stories are what get you past the gatekeeper.

Pinpoint something about your reader (obviously a problem you can solve) and give it in form of a teaser story.

Also, you can curate content in your emails.

For example, if you sell mindset coaching and imposter syndrome programs, tell stories about How Colonel Sanders faced rejection up to 1001 times!

Rub shoulders with celebrities.

Be the bridge.

Have stories (beginning of solution) for your readers.

Psychotaiment is where it’s at, baby.