Marketing Strategy On Steroids
The mission is to get the precious attention of your audience.
The thing is, how can you do it when the world is flooded with digital noise?
We must get clear…
We need to hook attention, keep attention, and deliver a promise according to the hook.
Direct response copywriting is always on top of the list.
No clever tricks.
No hacks or secrets.
To simplify the entire game into one mission…
Conversation.
Context.
You.
When it comes to copywriting, the copywriter is IRRELEVANT!
The audience ONLY cares about themselves.
They want a payoff.
They want to have a conversation that solves thier problem.
Here is the kicker…
A problem can be simple.
Think of a boring job routine like cleaning floors or data collection.
Your customer wants to break out of boredom!
Find ways to entertain their interests.
Find ways to start a conversation.
Find ways to remove predictable thoughts.
Think of it this way…
The next time your waitress comes to your table, stop. Look up and ask, “How is business going tonight?”
You might be surprised what the waitress will say…
Throw them off in an appropriate way.
Disrupt their thinking and patterns.
You then will see how easy it is to grab attention.
Talk to plumbers, bartenders, and neighbors.
We all have interesting stories.
The key is how to start conversations with your products and services.
Put yourself in their shoes.
They want to be heard!
They want people to be interested in their life.
Look for a story.
On the flip side…
Tell a story.
Show a mental movie.
Start with robbing the predictable pattern and you will begin to disrupt the thinking patterns for your reader.
Stories sell.
Facts tell.
Time to start a conversation, *ahem*, a good story.
That’s your marketing lesson for today.
