Marketing AKA The Attention Game
The world is flooded with noise.
The good news is you don’t have to worry about becoming shiny and cute.
The meaty secret to the attention game is juicy conversation.
With the COVID craze winding down and borders opening up, people want to have conversations about how you solve problems.
Direct response marketing is the fastest and easiest way to get into the mind of your readers, without feeling a scuz bucket.
Can you tell a story without boring your reader?
Can you solve their problem better than your competition?
Think of how you can juicy conversation.
If you are in the mining industry and want more mining clients, there is a good chance SAFETY is a priority.
There are tons of content stories to share and give actionable tips and a lead magnet for your audience!
That’s the start of the relationship.
Be the one business to have that conversation.
Attention and conversation hold hands in your marketing.
Offer solutions.
Offer stories.
Offer it now.