Five Psychotainment Copywriting Tips For Your Next Sales Page
1. Cut out clever and cutesy jargon.
2. Talk about the wound, and rub salt in it.
3. Offer a PAINKILLER product.
4. Water down the copy for easy and fast consumption.
5. Provide proof anchors (graphs, data, images).
Bonus tip: Go to your competitor’s landing pages and look for patterns. Phraseology, colors, and where they place buy buttons. Observe the environment. Like attracts like.