X-Ray Psychotainment Study: The Real Meaning Behind Beer Advertisements

13 years as a coal miner, I had a dangerous side hustle: Chugging beer.

Year after year, my self-esteem washed away with 12 packs of Bud Light. I sacrificed my mental and physical health, family, and friends through a blazing furnace.

My relationships were burning to a crisp!

The Universe constantly teachs me “furnace” lessons about my belief system.

That’s how I discovered the shocking truth about my frustrations and dangerous lifestyle during my coal mining days.

I was lonely.

You see, I grew up poor. My parents worked all the time. And the babysitter was on the phone all day, pigging out donuts while I watched Saved By The Bell and Growing Pains.

TV programming ads messed with my belief system.

No wonder I was staying out all night…

I didn’t want to go home early. Going home meant another night on the sofa—a bag of Doritos, Bud Light, and Road Rules.

Lonely all over again.

Looking back with my Psychotainment goggles. The hidden truth became visible!

Beer commercials marketed fun, laughter, hugs, and bbq parties!

I didn’t have to be ALONE ANYMORE! I can live the MILLER HIGH LIFE!

As you can see, I craved high energy, regardless of my health and future.

All comes full circle with a few moments of silence. Better questions bubble up.

A good start is to journal your “wounded kid” and consult their view.

A great copywriter understands basic psychology.

Journaling is the easiest, cheapest and fastest way to getting the basics.