High School Sweetie AKA Hormone Hijacker
18 years old and raging hormones… Please “test drive” me!
I failed in all subjects—English, math, science. And graduated.
The real education happened away from school.
One night while hanging out, my friend (let’s call her Samantha) went in for a kiss. Instant attention!
Feels good to taste her vanilla glossed lips and smell her spring flower hair.
Too much? Anyhoo…
After a summer of love…
She broke up with me (on the PHONE) a week before college.
Yeppers. Left me all alone, empty and lost.
Fast forward 20+ years later, I discovered her game.
Sam hijacked me with my own hormones! Why?
She did it for Sam. While dating, she attracted free food and shopping while stacking cash for college.
All she had to do is dope me up with “feel good” chemicals.
I tell ya… Sam taught me a great lesson about real life.
Understanding humans and their selfish needs.
A good copywriter knows the reader does NOT care about the copywriter.
The reader ONLY cares what is in it for them!
You see, most people will NEVER admit their deep desires and selfish needs to other people.
But in a journal or google search engine.
It’s worth it to study behavior. That’s 80% of the job.
The other 20% is assembling the copy.
Please don’t do what Sam did to me!
Have good intentions and help solve the problems for your market!
