How I Write A Great Hook On A Shoestring Budget… All In 20 Minutes!
We aren’t in an information age, we are in an entertainment age. – Tony Robbins.
Early in my career, I severely struggled to write a great hook.
After all the confusion, I discovered a cheap way to get my hands on amazing copy in the fastest time possible.
This idea came from legendary copywriter John Carlton.
Today I’ll show you the secret I use to find a great hook for your next ad.
What is a hook? It’s carving out a high-energy piece of a story and putting it into the headline of your sales page.
This approach is like the first bite of your favorite snack at the movie theater. The energy is UP!
Let’s get started.
The only things you’ll need:
- National Enquirer
- note pad
- timer set for 20 minutes
Take notes of ANYTHING including ads, headlines, and stories reeling you in.
It’s a fast and effective education for anyone wanting to pump up their copywriting skills as soon as today!
These are some of the HIGHEST PAID writers and copywriters on the planet.
Here is one that catches attention: “Batboy Gives Birth to Self!”
Yes, it’s ridonkulous… and it’s HIGH ENERGY!
Your reader develops an itch that needs to be scratched!
The key here is to get your reader to have fun while getting an education about your product.
If you want your readers to spend their precious energy to indulge your sales page, you must reel them in with a great hook.
