Sell Them The Best Cheese

“You have to be a romantic to invest yourself, your money, and your time in cheese.”

Anthony Bourdain

In 2014, my chocolate lab puppy had a way of using puppy eyes to get a piece of food while cooking.

Can’t blame her…

But if I wanted her to go in her kennel or calm down when the FedEx delivery truck came in, it wasn’t easy.

Therefore, the reward system had to be in place.

If I want my chocolate labrador to go in her kennel, I use blueberry dog treats.

They are ONLY 3 calories a piece, but she’ll do anything for it.

I sell her the “crack cocaine… the result” before she actually gets what she desires.

When it goes for your clients and customers, it works too.

What is their favorite cookie? What is the result? What do they want, but don’t have?

You are the man for the job!

Sell results, not procedures.

Simple and speedy fixes get the herd to move!

Go forth and prosper!

Seacrest out!