Solve Everything To Recieve Nothing

Play by the rules, but be ferocious.

Phil Knight

Get this…

My wife lost 10 pounds of body fat in 3 days.

This hurt my ego because I’ve always struggled with weight loss.

And she wasn’t going to tell me the secret because my wife (and most women) love the chase.

This has nothing to do with how to lose weight fast or become a pickup artist.

Nah…

… this is about sales copy.

Problems and solutions is our bread and butter!

But it can be difficult if you want to keep your reader hooked.

Therefore… it’s important to clear the table so you can strip and gut your copy and get it to make bungo sales!

The biggest problem that made me lose huge amounts of time and money is trying to solve EVERYTHING in my sales copy.

It’s too complicated to write about.

It’s doesn’t glide.

And the reader runs off with more problems than before.

A sad deal for the reader and myself.

When writing copy, use the rule of one.

One problem, one mechanism, and one solution.

One.

That’s it.

This makes writing easy and fast!

Rule of one, Bucko.

That is your mission!