Bushy Mustaches Vs. Dominos

The revolution of famed cartels in Mexico and their deceptive drug lords are still lurking in the deep desert heat.

Waiting for a hot load of cash to come rolling in from “You stinking Americans.”

Easy peasy, right?

Your local Dominos pizza franchise owner has the same intentions.

Debbie Pizza Owner bought property, leased a building, acquired a label, signed a few documents, hired some teenage pimpled redheads, and voila!

Put it out there, and back comes buckets of money.

Simple, man!

Wait. Why is that you are having problems selling your online products and services?

Drug lord located a want in the market.

Debbie Pizza Owner discovered a want in the market.

Is your product or service a want?

Are you pushing it to markets that have no desire for it at all (cold traffic, no research, tapping your toes, anxiety)?

That might be the hang-up.

Scrubbing so hard on facebook. Reaching to anyone that will listen.

Maybe, for fifteen minutes, you can read and listen to the crowded newsfeed, and find a pattern.

Patterns are thoughts. You know that, right?

Look for the profound, needy, sometimes ridiculous wants of people. And wrap up your copy with wants.

If I’m hungry, and you put the hot, fresh, cheesy pizza in front of me.

… I will eat it!

I love pizza!

And I want it (aside from you thinking I need it.)

And if there is not a crumb of food around, I’m going to dig into the 3000 calorie pie!

The same goes for the cartels!

They don’t care what you need. The drug lords care about what you want!

Distractions are a biggie too.

More information about distractions in future posts. I’ll link back to them here as I write them! So bookmark this page and keep checking back!

Disclaimer: I am not saying to go be a drug lord, or buy a pizza chain.