10x Success With A Serial Killer and Copywriter

10x Success With A Serial Killer and Copywriter

“Life’s only obligation, after all, was to be interesting.”

―Dexter Morgan, Darkly Dreaming Dexter

Serial killers have a specific target and obey constraints.

The same goes for copywriters.

In a sea of copywriters, I love my position as a Psychotainment Copywriter.

It allows me to slice off psychology and entertainment and sew up ads for markets to devour.

You see, 80% of my job is to find “fatty tissue” in the market and slice off a piece without wasting any muscle or bone.

That’s why I love the dark television series Dexter.

By day, Dexter Morgan is a blood-spatter analyst for the Miami police department.

By night, Dexter is known as “The Bay Harbor Butcher.”

His unique spin? He’s a serial killer targeting other serial killers.

I admire his workflow and ability to shut off emotions like a light switch.

Incredible discipline to get a dirty job done!

By obeying his constraints, he can’t be lured to stop or think about “should I be doing this?”

Sounds crazy, but copywriters must strive to have a Dexter mindset.

I’m not saying be a serial killer!

I am saying is to practice observation.

See behavior without emotions getting involved.

Make note-taking a 24-hour job.

Obey constraints.

Be the one to grab a butcher knife and chop off infected pieces of the market.

10x success comes by understanding the market. 

And your market loves mystery and antiheroes.