Mr. X And The Only 4 Triggers You’ll Need To Get Anyone To Buy Almost Anything In Record Time
Marketing legend Dan Kennedy once said, “Money isn’t a mystery. Money flows to a pastor or pornographer….”.
Well said, Dan.
This brings me to pass on the secret to earning more sales with copywriting.
In 2019, I had a beer and burger with a copywriter with sales topping 7.1 million dollars and 51,000 new customers. For now, I’ll call him Mr. X (and it’s not Dan Kennedy).
This wasn’t your ordinary beer and burger meet-up. This was an accident.
You see, I didn’t plan on Mr. X to be at the table. The Universe made it happen.
And when the universe sends out a signal, I listen!
This lunch started with ordinary chit-chat and wrapped up with an explosive secret to great copywriting…
… The 4 triggers to get anyone to buy almost anything with copywriting.
I want to share it with you in this essay, as the Universe and Mr. X did with me.
Here are the 4 psychological triggers: New, easy, safe, and big. (NESB)
NESB triggers your target market to eyefuck your offer…
You see, we humans have fundamental needs like eating tasty potato chips, screwing, and survival from social media bullies.
Getting attention isn’t easy from all the digital notifications from our phones and television.
If you want your copy to get your prospect to drop everything and run to you with cash in hand, you must practice NESB.
Input equals output.
What inputs will you present to your market?
Sidenoting to a very interesting tweet helpful to online business owners from a high level marketer by the name of Rohan. Check out his tweets!
