Neighbor Leaves Monster-Sized Poo Pile As A Lesson For Marketers
Last month, my neighbor packed up everything and moved to Nevada. He said the crumbling coal market forced him to get out before it gets more serious.
But I had another concern: What about the shocking amount of dookie in the backyard?
You see, the homeowner owns two brawny Pitbulls.
And these dogs like to pinch off monster dumps in the backyard, which is right next to my backyard. And the homeowner prefers to skip the clean-up.
Many days of stepping out to the patio with a fresh cup of coffee… … Only to get interrupted by the breeze of feces.
The day after my neighbor moved out, I hurried to the backyard to see the damage.
My eyes opened wide as I covered my nose. These poor dogs had barely any ground to squat on.
Such a crime. Why did the homeowner let this mess become a sloppy disaster?
I assumed he would take care of it… But I was wrong!
Someone is going to have to clean up the mess…
… and many won’t be willing to clean it up!
Later that day, I had an odd thought – I see this play out in markets too.
For example, news sources will scream all day about the mess and broken pieces worldwide, such as closed down shops, corrupt politicians, plunging stocks, obesity, etc.
But they don’t talk about who or how to clean the mess.
Dominos Pizza spotted a mess and fixed it – Get your pizza delivered faster than any other pizza restaurant in town!
Steve Jobs spotted a mess and fixed it – Customers can have all the best music, news, entertainment, + phone usage all in their pocket!
If you want to spidey jump the crowd and climb to the top, get good at spotting a mess that nobody wants to clean up.
You’ll never go hungry again!