Rapid Fire Checklist To Advance Your Copywriting Skills

by Posted on

Here are quick-fire bullets to scan for your next copywriting assignment.

  • The ONLY mission is to serve your reader.
  • Offer 1 PAINKILLER solution triggering focus in a noisy world.
  • Your goal is to research their deepest hunger. The ONE thing keeping him up at night.

Get your reader to keep reading by removing friction.

  • 4th-grade reading level.
  • Zero exaggerations.
  • No long paragraphs.

You see, the more you break up your lines, the EASIER it is to digest.

  • Have your reader feel SAFE with you. So clear that it’s easy to say yes.
  • Be specific about the problem, and vague about the solution.
  • Risk reversal. (30 days or your money back)
  • Copywriting is stirring up a chemical cocktails in their brain.
  • Pay attention: Your reader ONLY wants what’s in it for THEM.
  • You’re a salesman in print. Don’t get fluffy. Get focused.
  • Get to the point.

Published by arnoldflores